If you are starting a new skincare or beauty studio, one of the most important initial decisions is the name of your esthetician business. Your business name forms your brand identity, and as a beauty professional, coming up with unique, memorable, and marketable esthetician business names can be the determining factor for your success. This ultimate guide will help you choose the best name for your esthetician business through tips, trends, and over 100 esthetician business name ideas.
Why Choosing the Right Esthetician Business Names Matters
It is vital in a competitive and growing beauty industry to rise above the noise. The right esthetician business names should not just be pretty, but they will also: establish brand authority, build trust with your clients, reflect your services and style.
A good esthetician business name should:
- Be memorable and easy to spell
- Reflect your brand personality
- Resonate with your target audience
- Be legally available (not trademarked or being used in the local area)
- Use relevant keywords if they are available
It does not matter whether you perform facials, waxing, dermaplaning or offer holistic skincare services, the name you choose will be the basis of your marketing, website, logo, and social media presence.
think about the popular trends seen in successful esthetician business names:
1. Luxe & Elegance
These names exude high-end services and sophisticated offerings.
Examples:
- Luxe Glow Studio
- Bella Derma Spa
- Radiance Lounge
2. Natural & Organic
Great for clean beauty brands with holistic practices.
Examples:
- Pure Skin Botanicals
- Earth Glow Aesthetics
- Natural Touch Skincare
3. Modern & Minimal
Modern branding that has a simplistic approach and is perfect for Instagram aesthetics.
Examples:
- Skin Lab
- Face Theory
- Bare & Bloom
4. Personalized & Professional
If you are comfortable, use your name or initials for a trusted and professional touch.
Examples:
- Skin by Sophia
- JM Aesthetic Studio
- Taylor Esthetics
5. Playful & Trendy
If you have a clearly targeted generational demographic.
Examples:
- Glow Up Garage
- Peachy Skin Co.
- Smooth Operators
100 Creative Esthetician Business Names to Inspire You
If you’re stuck on what to call your business, take a look at this categorized list of creative esthetician business names to help inspire you:
✨ Luxurious & High-End
- Velvet Touch Skincare
- Opal Glow Studio
- Majestic Skin Lounge
- Elixir Beauty Bar
- Celestial Skin
🌿 Natural & Earthy
- Green Goddess Glow
- Herb + Honey Aesthetics
- Nature’s Kiss Skincare
- Eco Pure Esthetics
- Botanica Beauty
💼 Professional & Personal
- Skin by Kara Lee
- The Aesthetic Office
- Miller Medical Aesthetics
- Refined by Rachel
- Your Glow MD
💖 Fun & Flirty
- Kiss & Glow
- Glo Girl Studio
- Wax & Winks
- Pretty Porefection
- Smooth Moves
🔬 Clinical & Modern
- Dermaluxe Studio
- The Skin Science Lab
- Renew Medical Esthetics
- Precision Peel Pro
- AesthetiClinic
Tips for Brainstorming Esthetician Business Names
Naming your esthetician business can be fun! Here are a few tips to help you brainstorm some great esthetician business names:
1. Start with Keywords
Start with words and phrases related to your niche. you could brainstorm terms like, “glow”, “derma”, “skin”, “beauty”, “aesthetics”, “spa”, or “studio” and then pair those words with adjectives or other traits of the brand you want to showcase.
2. Try a Name Generator
Another way to gain inspiration is to use one of the many online business name generators. There are several websites like, Shopify, Namelix, and Looka. In the generator, put in words like “esthetician”, “beauty”, or “skincare” and see what the generator puts together as options.
3. Add Your Name or Location
Using personal branding adds trust for potential new clients. Whether you choose your name or just your first name, using your name or your location can add authenticity, and help it be clearer that your esthetics business is your business.
4. Keep it simple
Therefore, do not make your business name hard to say or ridiculously long. Keep it readable and clear.
5. Check availability
Ensure your domain name is open (for your website) and make sure no one is using the same name for business in the state you are located. Check out USPTO.gov for any federally registered trademarks and also check Instagram/Google to ensure the name you want is unique!
Branding Beyond the name.
Once you have settled on one of your favorite esthetician business names, it’s time to start thinking about creating a brand identity as a whole.
- Logo: You can either hire a designer or use websites such as Canva or Looka to create your own logo.
- Website: Create a website and grab a matching domain name. For example: glowbygrace.com
- Social Media: Make your social media handles consistent. For example: @GlowByGrace
- Business Cards and Signage: Use the same colors and logo to create a cohesive look.
Having a strong name is only part of the process. When you combine a name with consistent visuals, messaging, and excellent customer service, you will have created a brand the public will remember.
Search Engine Optimization Tip: Use Your Esthetician Business Name Online
From an SEO standpoint, it is vital to use your esthetician business names correctly on your website. Here are some examples of how you can use your business names:
- Use your name in the “title” tag of your homepage and your homepage meta description
- Create an “About Us” page on your website and include your name
- Build a Google Business Profile listing with your full business name and used category.
- Consistently use it throughout your social media bios and local directories.
- Use it in alt text for images on your website and in headers.
This way, search engines will associate your brand name with skin and esthetician services in your geographic area.
Final Thoughts: Choosing the Best Esthetician Business Names
Going through a list of possible esthetician business names can be difficult, and yet it’s one of the most fun things about developing your brand. As you choose your name, you will want to consider your vision for the future, who you want to attract as your ideal client, and how it supports ongoing growth.
As a brief reminder:
- Consider your niche (what your niche is) and audience and brand voice
- Choose a short, simple, and catchy name
- Check for domain and social handles availability
- Consider branding and SEO possibilities
Now that you know what to look for and the factors to keep in mind, let the brainstorming begin or you can also replace the names above with your favorite one! Your esthetician name or esthetician business names is one step closer!
